About This Video
In this personal video message, Micky Ahuja addresses MA Services Group’s employees directly, with a particular focus on his Victorian team working through Stage 4 lockdown. Rather than a business update, this is a message of gratitude and solidarity — acknowledging the toll the lockdown was taking on staff and their families, thanking frontline workers for continuing to show up during an unprecedented and often frightening time, and asking everyone to lead with kindness while serving the community.
Key Topics Covered
- Acknowledging the collective hardship Victorian employees were facing during Stage 4 lockdown
- Recognizing personal struggles within the team, including loss and financial hardship among staff
- Expressing gratitude to employees who continued working on the frontline despite personal risk
- Redefining “kindness” in the context of frontline service during the pandemic — beyond standard customer service
- Guidance for staff dealing with difficult public interactions (shopping restrictions, roadblocks, social distancing enforcement)
- Reassurance to employees who lost work, and a commitment to support them behind the scenes
- An open offer of PPE and personal support for any employee in need
- A reminder that clients are ultimately buying into the people of the company, not just the business itself
Summary
Micky opens by directly addressing his Victorian employees, acknowledging the unprecedented hardship of Stage 4 lockdown and the fact that many staff members personally knew someone struggling — citing examples from within his own team, including an employee whose partner had lost work and another who had recently lost his mother. He frames the video as a message of thanks to every employee, nationally, but especially those in Victoria who continued showing up despite the personal risk. He asks staff to extend kindness beyond standard customer service — recognizing that the public they serve, from elderly shoppers navigating one-hour shopping windows to truck drivers facing roadblocks and permit checks, are all under strain too. Micky acknowledges the loss of connection his events division team has felt, having gone from working side-by-side at major events to complete disruption. He apologizes to employees who lost work during this period, reassures the team that the company is working behind the scenes to support them, and offers direct help — from PPE supply to personal support calls to his office. He closes by reminding staff that clients aren’t just buying into the company, but into the people who represent it, and asks everyone to stay safe, be kind, and reach out if they need anything.
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